About GennFlex Direct
Your Partner in Industrial Training & Automation
Trusted by educational institutions and manufacturers across North America
Who We Are
GennFlex Direct is the industrial equipment division of ICR247 Corp, specializing in training equipment, service robots, and manufacturing solutions for educational institutions and businesses across North America.
We partner with leading manufacturers including PUDU Robotics, ECOCAM, Dobot, and Yaskawa to provide cutting-edge automation and training solutions that prepare the next generation of technicians and engineers.
Our Mission
To provide educational institutions and businesses with high-quality industrial equipment and training solutions that bridge the gap between classroom learning and real-world applications.
Our Vision
To be North America's premier distributor of industrial training equipment, known for exceptional product quality, technical expertise, and customer service.
Our Values
Quality, innovation, and education drive everything we do. We believe in empowering the workforce of tomorrow through hands-on learning with real industry equipment.
Our Brand Partners
Authorized distributor for leading industrial equipment manufacturers
PUDU Robotics
Commercial service robots for hospitality, healthcare, and education

ECOCAM
Industrial CNC cutting tools, blades, and accessories
Dobot
Collaborative robots and educational training platforms
Yaskawa
Industrial robots, drives, and automation training systems
Rtelligent
Precision servo motors and motion control systems